Effective Date: January 1, 2023

Data Controller Contact Information:

Influence Builder
PO Box 36
Denver, NC  28037
(704) 966-9012
admin@influencebuilder.com

This Privacy Policy applies to the websites and services operated by Influence Builder, and includes our websites and for our podcasts Light at the End of the Funnel and Minds of the Mighty. It outlines our commitments and your rights concerning the collection, handling, and protection of personal data.

Definitions:

• Personal Data (PD): Any information that can be used to identify an individual. This includes, but is not limited to, name, identification number, location data, and online identifiers.
• Non-Personal Data (NPD): Information that cannot be used to identify an individual.

Topics Covered:

1. Your Rights
2. Collection and Use of Information
3. Sharing and Disclosure of Information
4. Data Retention and Deletion
5. Updating Your Information
6. Consent Withdrawal
7. Protection of Third-Party Privacy
8. Cookies and Tracking Technologies
9. External Links
10. Child Privacy Protection
11. Communication Preferences
12. Security Measures
13. Credit Card Use
14. International Data Transfers
15. Policy Updates

Your Rights:

You have various rights regarding your personal data, including access, correction, erasure, and objection to processing. For specifics on exercising these rights, please contact us at the information provided above.

Your Rights – GDPR:

Your Privacy Rights Explained

1. Right to Deletion: You may ask us to delete your personal data if there’s no vital need for us to keep processing it.
2. Right to Limit Data Use: You can request that we limit the use of your personal data. While we can store your data under this request, we won’t further process it.
3. Right to Access and Use Your Data: You’re entitled to access the personal data you’ve supplied us and to use it for your own purposes. We’ll provide this data within 30 days upon request.
4. Right to Challenge Data Use: You have the option to challenge our processing of your personal data, particularly if:
   • The processing is for our legitimate interest, public interest tasks, or official authority, including profiling.
   • It involves direct marketing, including profiling.
   • It’s for scientific, historical research, or statistical purposes.
   • It involves automated decision-making and profiling that significantly affects you.
5. Right to Not Be Subject to Automated Decisions: You have the right not to be subjected to decisions made solely on automated processing, including profiling, that have a significant impact on you.
6. Right to File Complaints: Should you feel your data isn’t processed in line with GDPR, you can lodge a complaint with the relevant authorities, and if unsatisfied, seek judicial redress.

Rights Under California Consumer Privacy Act (CaCPA):

Californian residents are granted specific rights under the CaCPA:

• Knowledge Right: You have the right to be informed about what personal data we are collecting.
• Disclosure Right: You can ask whether your personal data is being sold or disclosed, and if so, to whom.
• Opt-Out Right: Californians can refuse the sale of their personal data.
• Access Right: You have the right to access the personal data you’ve provided us.
• Data Portability Right: On request, we will provide your personal data, to be used as you see fit, within 30 days.
• Deletion Right: You may request the removal of your personal data from our records.
• Equality Right: Exercising these privacy rights guarantees equal service and price and protects against discrimination.
• Request Submission Right: Californians can submit privacy requests through designated methods, including a toll-free number and a website.
• Representation Right: You may designate an authorized agent for these requests, provided valid identification and authorization are supplied.

These rights include requesting details on the personal data we collect and share about consumers.

Types of Personal Information and Collection Methods

Personal Information Categories:

• Types of Personal Data Collected: This includes different categories of personal data that we gather about consumers.
• Sources of Data: We collect personal data from various sources, categorized based on origin.
• Specific Personal Data: Detailed personal data that we have gathered about consumers is outlined.
• Data Sharing Categories: We classify the third parties with whom we share personal data.
• Purpose of Data Collection and Sale: The reasons for our collection and potential sale of personal data are specified.

Data Collection and Processing at Influence Builder

Your Control Over Data:

As a user of our website, you have significant control over the amount and type of information you provide to us.

Legal Grounds for Data Processing:

Our processing of your personal data is grounded in legal necessity. When purchasing our products or services, this necessity is linked to contract performance. For signing up for our newsletter, podcasts, free courses, and other informational services, your consent forms the basis of our data processing.

Automatically Collected Data:

We receive certain data automatically from your web browser or mobile device, including the referring website, destination website after leaving ours, IP address, internet service provider details, browser type, mobile device details, and your browsing activities on our site. This data helps us understand user trends and enhance our website.

Cookie Usage on Our Website:

Our website employs cookies – small text files stored on your device. These cookies vary in function:

• Essential Cookies: Necessary for website operation, including displaying content and managing user sessions.
• Performance Cookies: Gather data on website usage, like pages visited and traffic patterns.
• Functional Cookies: Remember user preferences, like language and login details.
• Media Cookies: Enhance website performance and provide specialized content.
• Advertising Cookies: Used by advertising networks to tailor advertisements to your interests.
• Session Cookies: Temporary cookies that facilitate browsing sessions.
• Persistent Cookies: Store user preferences over time for future visits.

You have the option to disable cookies in your browser, but this may affect your experience on our site.

Use of Web Beacons:

We use web beacons to collect aggregate data about website usage and email interaction, aiding in understanding customer and user behavior.

Data Collection During Registration and Purchases:

When you register on our site or purchase our services, we may collect your name, email, address, company details, payment information, phone number, and other relevant information.

Location Data Collection:

Our services might collect real-time location data using GPS and IP tracking, helping us provide location-specific services.

Data Tracking Across Devices:

We utilize advanced technology to monitor user interactions across various devices, including desktop computers, laptops, smartphones, and tablets. This multi-device tracking helps us understand user behavior and preferences, enhancing our marketing and advertising strategies.

Interaction via Chat and Contact Forms:

Our website features interactive chat options and contact forms. These tools allow for real-time or delayed communication with our team. During these interactions, we may collect information such as your email address, name, location, and any additional details you choose to provide. We recommend sharing only the information necessary to assist you effectively.

Utilizing Google Analytics:

Our website integrates Google Analytics to gather insights about visitor usage. This includes demographic data like age and gender, browsing habits, frequency of visits, and previously visited websites. This information, crucial for improving our services, is collected anonymously. Google Analytics uses cookies to identify return visitors uniquely. For more details on Google’s data handling, visit their privacy page. You have the option to opt-out of Google Analytics tracking here.

Google Remarketing Initiatives:

We employ Google’s remarketing services to present tailored advertisements based on your previous interactions with our website. This involves Google placing or reading cookies in your browser to display relevant ads on various websites. To opt-out of Google’s remarketing, visit Google’s ad settings or the Network Advertising Initiative opt-out page.

Facebook Remarketing Techniques:

We use Facebook remarketing tools, which utilize cookies and other technologies to gather data from our services for targeted advertising. After interacting with our services, you might see customized ads on Facebook. Facebook’s lookalike audience feature also helps us reach new users with similar interests. Opt-out of Facebook’s ad targeting here.

Implications of Not Providing Personal Data:

While not all services require your personal data, limited provision may restrict our ability to offer the full range of products and services. However, you can still access and use certain parts of our website without providing personal data.

Usage and Sharing of Your Information

Purpose of Information Usage:

We employ the information you provide to:

• Deliver the products and services you have engaged or purchased.
• Tailor and personalize content to better match your preferences.
• Enhance and improve our website’s functionality.
• Keep you informed with updates related to our website, products, and services.
• Address and resolve any issues or disputes that may arise.
• Send you marketing and advertising materials aligned with your interests.

Communication Policies:

For any communication regarding our website, your registered email address will be our primary point of contact. We may also send you promotional emails about our services or offers from our partners, with an option to opt out of such communications. You can modify your communication preferences at any time via your account settings or by contacting us directly.

Information Sharing with Affiliates and Third Parties:

We assure you that your personal data (PD) is not sold or rented for marketing purposes. We might use your non-personal data (NPD) for data aggregation, which could be shared or sold, excluding any of your PD. Your PD may be shared with third-party service providers we engage for various services, including but not limited to payment processing, web analytics, advertising, customer service, accounting, legal services, and shipping.

Displaying Your PD to Other Users:

Certain PD, such as your name, location, professional details, and any content you upload, may be visible to other users to foster interaction within our services or to fulfill your service requests. You can adjust your privacy settings to control what information is visible in your user profile. Please be mindful of the PD you share, especially in public areas like discussion boards, as this information becomes publicly accessible.

PD Sharing for Marketing Purposes:

We may share your PD with third-party platforms like Facebook and Google for targeted marketing, helping us connect with new audiences who have similar interests. This consent-based sharing enables us to enhance our marketing strategies.

Social Media Integration:

If you log into our website using social media platforms, such as Facebook, Twitter, YouTube, Instagram, or Google, we may access and store your profile information from these platforms to improve your experience on our website and to gather useful data like visitor traffic. Using social sharing icons on our site may also lead to sharing your PD on these social media platforms.

Text Messages and Push Notifications:

By providing us with your mobile number, you consent to receive text messages and push notifications from us or third parties. While this consent is not mandatory, opting out might affect the delivery of certain services. You can withdraw from receiving these notifications at any time.

Legal Obligations for Information Disclosure:

We may need to disclose your PD if required by law, legal processes, law enforcement, to enforce our terms and conditions, to protect our rights or property, or to ensure the safety of our company, users, or employees.

Information Transfer in Business Transactions:

Should our business undergo a sale, merger, or any form of transfer, your PD may be transferred to the new entity, where it will remain subject to this privacy notice and any subsequent updates.

User Interactions on Community Platforms:

Our website offers platforms like discussion boards and blogs for user interaction. We do not monitor these platforms, so please exercise caution when sharing any PD, as this information is not protected by our privacy notice and could be accessible globally via the internet.

Management and Disposal of Your Personal Data (PD)

Retention and Disposal of Data:

We hold onto your PD only as long as necessary for legal, business, or tax requirements. This data might be stored in digital or physical formats. Upon no longer needing this information, we take steps to securely destroy, delete, or erase it.

Updating Your Data:

You have the facility to update your PD through features available on our website. Should such features not be available, please reach out to us using the provided contact details for assistance. However, we may retain your PD for legal compliance and to uphold our agreements.

Revoking Consent for Data Use:

You are entitled to withdraw your consent for our use of your PD at any time. This withdrawal won’t impact legally permitted disclosures, such as sharing with our affiliates, third-party service providers, fulfilling your requests, legal disclosures, previously made disclosures, or disclosures related to promotional activities you opt into.

Respecting Third-Party Privacy:

If your content on our website includes third-party information, you are responsible for securing the necessary permissions. While we are not legally responsible for user actions, we will take down any content reported to violate others’ privacy rights.

‘Do Not Track’ Browser Settings:

Our website may not respond to ‘Do Not Track’ signals from web browsers. You can adjust your browser’s tracking and security settings according to its guidelines.

External Website Links:

Our website contains links to external websites, over which we have no control. These sites have their privacy policies, and we are not responsible for their content or privacy practices. We advise reviewing their privacy policies when visiting these sites.

Child Privacy Protection:

Our website is not designed for users under 16. We do not knowingly collect PD from children under this age. If a child under 16 uses our website, we commit to removing their information promptly upon notification. We do not verify the age of our users and are not liable for underage use.

Email Correspondence:

You have the choice to opt out of receiving emails from us or our affiliates. Your email address will not be sold, rented, or traded to unaffiliated third parties, except in specific business circumstances like company sale or bankruptcy.

Security Measures:

Our website is built with industry-standard security practices to safeguard your PD. However, we cannot guarantee complete security of data transmission over the internet and advise caution in sharing sensitive information.

Credit Card Transactions:

For any credit card transactions on our website, we use secure third-party billing services. These services employ industry-standard encryption to protect your card details. We are not liable for any misuse of your credit card information.

Transferring PD Internationally:

Your PD may be stored, processed, and transferred between countries we operate in. For EU customers, this means your data might be transferred outside the EU. We take measures to protect your data during these transfers, complying with our privacy notice.

Privacy Notice Amendments:

We reserve the right to modify this privacy notice. Any changes will be posted on our website. Continued use of our services after changes signifies your acceptance of the new terms. For queries regarding our privacy notice, please contact us using the details provided.